Post by account_disabled on Mar 2, 2024 4:02:43 GMT
Our decades of experience in developing digital strategies , through the use of inbound marketing logic , has proven fundamental in increasing the value of businesses and effectively reaching the target audience. A successful example is the strategy developed for Endress+Hauser, a leader in the B2B industry whose objective was to effectively control digital channels. Do you want to know the strategy in detail? Click below ! cta-endress-hauser 1. The relationship between Inbound Marketing and Digital Strategy The inbound approach represents a winning strategy to enhance the business. The goal is to help potential customers discover the company , organically attract them to proprietary channels and respond to their needs through personalized content . It is a methodology that allows you to connect only with those who express a real and authentic interest in the company's value proposition. A digital strategy for the effective management of digital channels must necessarily take into account the users' digital customer journey , the decision-making and operational path that the user takes in the various phases of the purchasing process, which can be divided into a series of general phases: Listen - listening activity that identifies what current and potential consumers think and say about the company itself.
allows you to constantly monitor the online conversations that concern you, identifying your target audience; Awareness - measures the degree of visibility and notoriety a company enjoys within the network; Engagement - is the process which, through conversations, leads to the formation of a rational or emotional bond between user and company/brand; Conversion - refers to the ability of a piece of content to convert the user into a customer, or the visitor into a loyal visitor; Loyalty - fuels consumers' inclination to re-purchase or continuously Australia WhatsApp Number Data use content; Advocacy - identifies potential brand ambassadors, with whom the brand builds relationships and whose proactive role it nurtures. Within the identified digital customer journey, the inbound marketing methodology can be applied starting from the Awareness phase. 2. The best practices of the Inbound Marketing strategy Inbound marketing can include a series of channels and types of content to attract potential customers to the website, but as we have seen it is part of a broader digital strategy . Behind this is the idea that it is not enough to attract people to your website or blog, but it is important to continue helping people with useful content even after they have become customers. There are therefore best practices that allow you to better focus on the actions to be carried out. 1. Establish the target and create buyer personas Brands are increasingly competing with each other, and to fully understand their
target audience in order to develop a personalized offer in response to customers' specific needs, it is essential to create Buyer Personas . They become crucial in defining marketing strategies, allowing companies to better understand the needs of their audience . This process helps identify the channels to monitor , define the tone of voice to use and identify the most effective touchpoints for generating qualified leads . 2. Create relevant content Developing communication based on "why" (i.e. mission, vision and values) is crucial for any type of business. Developing a well-structured content strategy that is long-term oriented and focused on the needs of buyer personas is crucial. This approach allows you to accurately define the contents of the strategy, which include articles , CTAs , Landing Pages , reward content , nurturing emails , newsletters and social media posts organized into thematic columns. The automation and personalization of content, following a narrative perspective in a storytelling logic, are valid suggestions.
allows you to constantly monitor the online conversations that concern you, identifying your target audience; Awareness - measures the degree of visibility and notoriety a company enjoys within the network; Engagement - is the process which, through conversations, leads to the formation of a rational or emotional bond between user and company/brand; Conversion - refers to the ability of a piece of content to convert the user into a customer, or the visitor into a loyal visitor; Loyalty - fuels consumers' inclination to re-purchase or continuously Australia WhatsApp Number Data use content; Advocacy - identifies potential brand ambassadors, with whom the brand builds relationships and whose proactive role it nurtures. Within the identified digital customer journey, the inbound marketing methodology can be applied starting from the Awareness phase. 2. The best practices of the Inbound Marketing strategy Inbound marketing can include a series of channels and types of content to attract potential customers to the website, but as we have seen it is part of a broader digital strategy . Behind this is the idea that it is not enough to attract people to your website or blog, but it is important to continue helping people with useful content even after they have become customers. There are therefore best practices that allow you to better focus on the actions to be carried out. 1. Establish the target and create buyer personas Brands are increasingly competing with each other, and to fully understand their
target audience in order to develop a personalized offer in response to customers' specific needs, it is essential to create Buyer Personas . They become crucial in defining marketing strategies, allowing companies to better understand the needs of their audience . This process helps identify the channels to monitor , define the tone of voice to use and identify the most effective touchpoints for generating qualified leads . 2. Create relevant content Developing communication based on "why" (i.e. mission, vision and values) is crucial for any type of business. Developing a well-structured content strategy that is long-term oriented and focused on the needs of buyer personas is crucial. This approach allows you to accurately define the contents of the strategy, which include articles , CTAs , Landing Pages , reward content , nurturing emails , newsletters and social media posts organized into thematic columns. The automation and personalization of content, following a narrative perspective in a storytelling logic, are valid suggestions.
